Lighting your retail store is about more than just providing a decent amount of illumination for your customers. It should also be about guiding your customers around your store, and highlighting key points of sale, and certain products. Whether its a clothes store, or a kitchen showroom, your lighting will be crucial to make a sale. And accent lighting is the most important lighting choice to make. But how can accent lighting increase sales? Well, here at Walker Electrical, we are Preston’s leading electrical experts. From commercial properties to schools and residential homes, we provide a range of high quality electrical solutions and services. As a result, we have produced this guide to accent lighting and increasing sales.
How can accent lighting increase sales?
So, how does your accent lighting help to increase sales? Well, accent lighting can help drive sales in a number of ways, including:
- Guiding customers around your store- accent lighting is a great tool for really making one of your displays, cabinets, or clothing rails stand out. Potential customers will be more likely to gravitate towards the part of the store that is brightly lit, and stylishly lit too. This means that as they move through your store, towards the accent lighting, they will also pay more attention to your other products, and this means there is more potential for increasing sales.
- Showcase key products- if you have key products you want to promote, whether that’s impulse items at the counter, a brand new vehicle in your car showroom, or a range of products, accent lighting is the key. This will direct attention to these products, and increase the possibility for sales.
- Impress your customers- accent lighting can be designed in an impressive and dazzling way, so that your customers will be wowed by your store, and this can help you create a good impression, leading ultimately to more sales.
For more information about how accent lighting can improve your sales, get in touch with the experts today, here at Walker Electrical.