Lighting design is essential for any retail store. Large or small. And good lighting in retail is all about showing off your prime products, and directing attention towards these. The overall quality of your light, needs to be effective enough to show off your products to consumers. But other styles of lighting can be included to provide a stunning overall effect. This includes accent lighting. But what is accent lighting? And why should you use it in retail? Well, here at Walker Electrical, we are Preston’s leading electrical and lighting experts. As a result, we have produced this guide to the advantages of accent lighting for retail.
What is accent lighting?
First of all, what is accent lighting? Well accent lighting is lighting that targets a specific part of your shop, such as a specific product range. This should be the products that you are really trying to focus on, and want customers to pay attention to. You can achieve this by using spotlights, or using slightly warmer or cooler bulbs to create a different ambiance around these products. The difference is what will draw consumers in.
Advantages of accent lighting for retail
There are many advantages of accent lighting for retail stores and shops. These include:
- increasing sales- directing attention to a product range is a good way to promote sales and generate interest around a particular product. So by simply introducing accent lighting, you can expect to increase sales
- Helpful for customers- customers in a hurry will find the accent lighting very helpful as they will know exactly which part of the store they need to get to for the latest range or your most important products. And this can help to make life a little easier for them, and improve their shopping experience.
- Change the atmosphere- research has found that lighting effects mood. And by adding accent lighting, you can improve the mood of your customers and create a more positive, relaxed environment. As a result your customers will browse for longer, and be more interested in shopping.
For mroe information about how accent lighting can improve your business, get in touch with the experts today, here at Walker Electrical.