When it comes to your commercial, retail setting, lighting might not be high on your agenda. But lighting is actually a key part of shop and retail design. And it can make all the difference when it comes to selling your products. After all, you need to show off your products to their full advantage. And lighting can help you do just that. In fact, there was a study, which concluded that in store lighting can actually guide shoppers through the store, and increase the average spend per customer! And here at Walker Electrical, we are Preston’s leading electrical experts. As a result, we have produced this guide to the different lighting combinations that can be very effective throughout retail properties.
What are the most effective lighting combinations for retail?
To really get the most out your retail space, you need to light it well. And this means you should be using a combination of both direct and indirect lighting features. In fact, these can be split into three lighting types:
- Ambient lighting: Ambient lighting is used throughout your store to create the overall lighting atmosphere. This is generally overhead, direct lighting.
- Accent lighting: Accent lighting should be used throughout your property to draw attention to particular products. This is usually achieved by using a “spotlight” type of light fixture.
- High-activity lighting: Blending both indirect and direct lighting types, high-activity lighting is used to make sure all corners of your store are well lit and bright. This can help ensure that customers don’t miss any of your fantastic products.
Blending different lighting styles throughout your shop also helps. For example, while you might want your clothing store to be bright and well lit, you may well want to use a duller light for changing rooms. This is because the glare from the mirrors can make it difficult for people to really see the clothes they are trying on.
For more information or advice, get in touch with the experts today, here at Walker Electrical.