For any business owner, presenting your company in the best possible way can increase sales and boost profits. Fro retail stores this is even more important. But how can lighting help with this? And what are the important features of effective retail lighting? Well, here at Walker electrical, we are Preston’s leading electrical experts. From industrial to commercial properties, we provide a range of electrical services, including professional lighting. As a result, we have produced this guide to everything you should know about retail lighting.
What are the key features of effective retail lighting?
For lighting in retail properties and stores, there are a number of key features you should consider. These include:
- Using accent lighting- accent lighting is lighting that is designed to illuminate a particular part of your store, creating a focal point. Form some businesses, this can be very effective to display high end products or items within a case. While for others, accent lighting is used around the till, not only to attract customer attention, but also to illuminate any impulse items too.
- Energy efficient lighting- using energy efficient lighting shouldn’t have any impact on the level of light or luminosity in your store, but this should help to reduce energy bills, increasing your profit margins. This is because energy efficient lighting solutions like LED lights, use significantly less power to provide light. Other energy efficient options include motion activated lighting. These can be useful in store or stock rooms, or staff rooms, where the lights will switch on and off automatically when needed, instead of being left on indefinitely.
- Entrance lighting- the lighting at the entrance to your retail store can be very important as often your potential customers are entering from bright sunlight, and the change in lighting level can be quite drastic. Good entrance lighting will mitigate this, and make it easier for your customers to adapt.
For more information or advice, get in touch with Preston’s leading professionals today, here at Walker Electrical.